Menswear-inspired fashion for plus-size bodies.
Clothing for women, nonbinary, and queer people seeking style that reflects identity and self-expression.
The Beginning
Jay Victoria started as a small experiment at home.
Jamie began studying garment construction and pattern development while searching for clothing that reflected her own style — classic menswear silhouettes designed for plus-size women.
Over time, the learning deepened. What once took months of trial and error slowly became a refined process. Today, pieces that once took years to perfect can be developed in just a few weeks.
Jay Victoria grew from that process — a brand shaped by persistence, craft, and a belief that great design should include every body.
Early Development
We began by experimenting with button-down shirts as our first product. We began with button-down shirts — exploring how classic menswear silhouettes could be adapted for plus-size bodies.
Those early experiments helped us understand both the technical challenges and the creative possibilities of tailoring for different proportions.
Evolving the Craft
As Jamie deepened her training in garment construction and pattern development, our process changed dramatically. What once took years of experimentation can now move from concept to finished piece in a matter of weeks.
This shift has allowed us to explore full looks instead of individual garments, giving the brand a clearer visual identity and a stronger sense of style.
My Role
∙ brand strategy and storytelling
∙ creative direction and visual identity
∙ marketing and content production
∙ building community around the brand
∙ supporting product development and launch strategy
∙ creative direction and visual identity
∙ marketing and content production
∙ building community around the brand
∙ supporting product development and launch strategy